Baby Light is a great 2-in-1 toy that combines effect of a nightlight with the fun features of a rattle. It helps babies develop a sense of music and rythm, and also helps them drift calmly off to sleep. In the Toy mode it makes noise and changes colors as baby moves and shakes. In the Night Light mode, this little friend plays lullabies and soothes baby with his color-cycling night lights. Baby Light has a handle that's easy for baby to grab, perfect for teething, and it even attaches to a crib, stroller or practivally anything. it features multi-color LEDs, volume controls, auto-shut-off and a built-in motion sensor.
Age: 6+ months
3AAA batteries included
As the lead designer I was challenged to create a new range of products for Kidz Delight. In order to innovate I proposed to work on products that were absent from the company portfolio : Lightings.
The TinyBoo night lights is a collection of lighting toys ideal for children from 0 to 3 years old that prioritize creating a better user experience than competitors. After analysis of the different environments the "lamps" would be used in, alignment with the KD brand vision, and careful consideration of innovative and human centered design, I imagined the line with both a strong visual style and little use tricks. Each of the product designed to fit seamlessly into a variety of modern kids bedroom.
The original idea behind the range was to work on a nice "monster" protecting the kid from the "bad" night creatures.
The TinyBoo night lights is a collection of lighting toys ideal for children from 0 to 3 years old that prioritize creating a better user experience than competitors. After analysis of the different environments the "lamps" would be used in, alignment with the KD brand vision, and careful consideration of innovative and human centered design, I imagined the line with both a strong visual style and little use tricks. Each of the product designed to fit seamlessly into a variety of modern kids bedroom.
The original idea behind the range was to work on a nice "monster" protecting the kid from the "bad" night creatures.
The main challenge of the project was to create a whole new aesthetic that would differentiate the product from its competitors. The products of the range are not only functional but beautiful and become objects of desire.
The TinyBoo range aims to explore a "Ghost like" aesthetic concept, bringing sinuous lines combined with a large translucent element to spraid and diffuse the light in a soft way. That is why, above all, it is designed to be functional and intuitive.
The shape creates smooth volume for one of the most ordinary functions needed at night. The simple construction of the products help to make design accessible to the vast majority of users, considering the low cost of ABS plastic injected products.
The TinyBoo line consists of (from left to right) a small night light, a "baby" oriented product to be hang everywhere, a portable lantern for grown up kids who wants to play the adventurer and a soft plush for young kids.
Responsible for the analyzis, researches, ideation, industrial design, 3D building, packaging artwork, prototyping and development.
Realized at KD Group.
Realized at KD Group.
© KD GROUP
PATENTED – MODÈLE DÉPOSÉ
Industrial Design : KD Group
